RESUMEI’ve spent over a decade building and activating brands across industries, from tech and financial services to higher ed and CPG. I love turning complex business challenges into clear, compelling stories, and I’m at my best when leading teams, building client trust, and bringing bold ideas to life on time and on budget. At the heart of it all, I care about making work that connects and lasts.
Capabilities:
Research design + management: secondary, surveys, interviews, focus groups, qualitative online boards, quantitative studies
Brand strategy: brand architecture, brand positioning, brand expression, naming, messaging, communications, campaigns, thought leadership
Digital strategy: website, intranet, social media, email
experience
PROFESSIONAL
Moving Brands, Santa Monica, CA
Head of Strategy — April 2025 - Present
US Strategy Director, Brand Strategy — April 2024 - March 2025
Jordan Heber Brand + Consulting, Santa Monica, CA
Freelance Brand Strategy and Copywriter — June 2022 - present
SULLIVAN, New York, NY
Group Director, Brand Strategy — May 2022 - Nov 2023
STONE and STRAND, New York, NY
Director, Brand and Organic Marketing — Jan 2022 - May 2022
SULLIVAN, New York, NY
Director, Brand Strategy — Sept 2020 - Jan 2022
Associate Director, Brand Strategy — Oct 2019 - Sept 2020
Senior Analyst, Brand Strategy — Oct 2018 - Oct 2019
PublicisSapient, Atlanta, GA
Associate, Marketing Strategy — Aug 2016 - Oct 2018
Junior Associate, Marketing Strategy — Aug 2015 - Aug 2016
EDUCATION
University of Georgia, B.B.A Marketing
Terry College of Business, Athens, Ga — August 2011 - May 2015
select clients
